16 November 2007
Patrick Ricard, Chairman and CEO of Pernod Ricard, the world’s n°2 producer of wines and spirits with sales of € 6.4 billion, and Bernard Ramanantsoa, Dean of HEC have signed a partnership agreement to create a Chair of “Management of prestigious brands”.
For Pernod Ricard, the creation of this Chair is an acknowledgement of its expertise in handling prestigious brands. The Pernod Ricard Group owns an extensive portfolio of brands that are synonymous with elegance and sophistication and are steeped in culture and heritage and it is number one in the ultra premium spirits market with brands such as Martell brandy, Glenlivet and Chivas Regal whisky and Jameson whiskey.
This Chair confirms the Group’s intention to strengthen its historic links with HEC, a School of Management with an international focus and a multicultural environment. Additionally, Pernod Ricard is a member of the Board of Directors of the HEC Foundation and has relied on the School since 1992 for its Marketing and Finance training seminars.
Academic responsibility for the Chair will lie with Jean-Noël Kapferer, an HEC Marketing Professor. His work will include the following:
- research development,
- case study preparation,
- publications in internationally renowned journals,
- curriculum development with Pernod Ricard.
Pernod Ricard will finance the Chair for a period of five years. Currently HEC has over nine Chairs funded by: Accor/Air France/SNCF, Apple, Atos Origin, Deloitte, Groupe Caisse d’Epargne, Renault, SFR, Toshiba, and now Pernod Ricard.
“The partnership agreement between HEC and Pernod Ricard is perfectly in line with our intention to reinforce our expertise in prestigious brands and to provide international career opportunities to graduates from all backgrounds who share our values: conviviality and simplicity, entrepreneurship, integrity and commitment”, Patrick Ricard stated.
According to Jean-Marie Hennes, President of the HEC Foundation, “The founding of this chair fits with the HEC Foundation’s mission: to bring together the academic, student, and business worlds”.
Bernard Ramanantsoa, Dean of HEC, is pleased with this new chair. “After having been partners for a long time, Pernod Ricard and HEC are going further in their desire to work together in creating the management education of tomorrow.”
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